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About Us

The Ski Store...

Established in 2006, White Stone is the UK's leading ski boutique, bringing you the very best from the world’s finest designer ski wear and equipment brands. Our selection brings fashion and functionality to the slopes, using performance materials and innovative design. 

From the very beginning, White Stone's primary goal has been to provide customers with a professional and friendly service, whilst selling and promoting the finest quality ski and sporting goods; the widest choice of luxury brands for snow and active sports in the UK.

White Stone quickly became a well established name in the industry with the name becoming well known across the UK as exclusive stockists of some of the most sought after - and at times difficult to come by - ski brands. These include Bogner, Poivre Blanc, Goldbergh, Descente, J. Lindeberg and Amundsen... to name just a few!

Utilizing the skiing expertise of White Stone's directors and buyers, White Stone quickly gained a strong reputation for stocking a very carefully selected range of the very finest ski equipment and winter apparel. This saw the North Yorkshire based company quickly gain a national and international presence.