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About Us

White Stone - The Ski Store...

Leading the way in ski wear fashion since 2006.


Established in 2006, White Stone quickly became the UK's leading LUXURY SKI WEAR store, bringing customers the very best from the world’s finest DESIGNER SKI WEAR brands. Our carefully chosen collections bring fashion and functionality to the slopes and always feature performance materials and innovative design.

White Stone quickly became a well-established name in the industry with the name becoming well known across the UK as exclusive stockists of some of the most sought after and at times difficult to come by - ski wear brands.

These include BOGNER SKI WEAR, ARMANI EA7 SKI, AZTECH MOUNTAIN, POIVRE BLANC, GOLDBERGH SKI WEAR, DESCENTE, J.LINDEBERG, FUSALP and AMUNDSEN... to name just a few!

NEW for 21/22 ski season - PERFECT MOMENT SKI WEAR