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About Us

The Ski Store...
Established in 2006, White Stone quickly became the UK's leading LUXURY SKI WEAR store, bringing you the very best from the world’s finest DESIGNER SKI WEAR and equipment brands. Our carefully chosen collections bring fashion and functionality to the slopes and always feature performance materials and innovative design.
From the very beginning, White Stone's primary goal has been to provide customers with a professional and friendly service, whilst selling and promoting the finest quality ski and sporting goods; the widest choice of luxury brands for snow and active sports in the UK.
White Stone quickly became a well-established name in the industry with the name becoming well known across the UK as exclusive stockists of some of the most sought after - and at times difficult to come by - ski wear brands. These include BOGNER SKI WEAR, ARMANI EA7 SKI, AZTECH MOUNTAIN, POIVRE BLANC, GOLDBERGH SKI WEAR, DESCENTE, J LINDEBERG, FUSALP and AMUNDSEN... to name just a few!
Utilising the knowledge of White Stone's team of expert skiers, White Stone quickly gained a strong reputation for stocking a very carefully selected range of the very finest SKI WEAR and winter apparel. This saw the North Yorkshire based company quickly gain a national and international presence.